• Ad:Asia Background

Opportunity for Growth

Amid double-digit growth in online advertising globally through 2014, it is the Asia Pacific region that stands out. See the infographic below to learn why.

Also part of the trends around the region: growth in mobile users (India, China) continues at a rapid pace, consumers throughout the region are device-savvy, mobile, and very drawn to video formats.

Highlights from the graphic: digital ad spending now accounts for 25% of total media ad spending; the Asia Pacific region spend projection is estimated to reach $96 Billion by 2018; and countries with the highest projected growth are China (more than $30 B), Indonesia (more than $3 B), Japan and Australia.

online advertising asia pacific
Infographic by- GO Globe Shanghai