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Warc: adspend to slow significantly in 2023
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations....
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What brands can learn from drama school about creating games
Emotions and listening skills are important when creating games....
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Why streaming services should consider product placement
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing....
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Why the West must look to the East for the future of creative commerce
The global CEO of VMLY&R Commerce explains why they're looking to markets like China and India for guidance and inspiration....
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The 10th Microfilm Production Support Scheme (Music) Matching & Launching Ceremony
Supporting 32 teams of local advertising production companies and singers to spark creativity together HONG KONG, Oct. 7, 2022 /PRNewswire/ — Organized by the Hong Kong Associ...
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DoubleVerify launches new Attention Lab
DV's dedicated team will help marketers unlock actionable, privacy-friendly 'attention data' to maximize campaign effectiveness and drive outcomes...
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Majority of Singapore shoppers say they will make purchases directly over WhatsApp: Twilio study
Shoppers increasingly want to interact with brands through conversational messaging platforms like WhatsApp, but most prefer human agents over bots ...
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SHAREit expands its B2B footprint into Vietnam, partners with Tyroo to help domestic apps grow business globally
Focus will be to drive global user growth and monetisation for mobile app publishers in Southeast Asia's game development hub SINGAPORE, Oct. 5, 2022 /PRNewswire/ — SHAR...
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How to ensure that your business is cyber safe during the economic crash
For the past two years, the world has been busy handling cases of global health, COVID-19. There are so many adjustments to the regulation like people start working remotely, and chi...
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TIA Conference 2022 - Driving growth with modern technology
How do brands competing to be heard establish a continuous growth loop between acquisition, engagement, and retention?...
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'From a cybersecurity perspective, the Asian market still uses legacy tools'
A week ago, NYSE-listed cybersecurity company SentinelOne launched S Ventures Fund worth US$100 million to invest in the next generation of security and data companies startups. Th...
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