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Lucky Charms joins mobile gaming craze with AR gem hunt
Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year....
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TIA Conference 2022 - Building global D2C powerhouses from Southeast Asia
Hear from the founders of three of the region's biggest D2C firms talk about the opportunities, challenges, and trends of the sector....
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The future of the rural economy is here
With Southeast Asia being a hotbed for innovation, the region is experiencing steady and continuous economic growth. This is to be expected given the amount of new and exciting busin...
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What Twitch's revenue share shift means for streamers and marketers
By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience....
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Let's get real: What TikTok's BeReal lookalike means for marketers
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal....
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Global agency rankings: Starcom rockets to first place as Mindshare wins July's biggest account
WPP's Mindshare scooped new business from financial services brand Discover, worth $500m....
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The 'p' word: What we should consider when we talk about purpose
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose....
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It's time to rethink how we reduce carbon emissions
The Offset is Tech in Asia's free newsletter that breaks down the biggest stories and trends in greentech....
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Recapping 50 years of China-Japan relations: What the future holds
BEIJING, Sept. 30, 2022 /PRNewswire/ — A news report from China.org.cn on the 50th anniversary of the normalization of China - Japan diplomatic ties:  ...
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TIA Conference 2022 - The world of Web3 gaming
We explore the biggest opportunities as well as the strengths and weaknesses of Web3, and how founders can make the most out of the crypto winter....
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Web3, wallets, and winning the next culture revolution in Southeast Asia
What comes first, the culture or the technology? The answer is never clear-cut. Rather, it is a flywheel. Cultural shifts will inspire new technological innovations, which will, in t...
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