Social commerce sales in China are ten times that of the US. How did China get so far ahead?
Why China is a decade ahead in social-driven sales
These days, most shoppers expect to make a luxury purchase with a couple of clicks. But despite the many breakthroughs in online shopping, the process is still quite complex in the West. Until recently, if we liked an outfit worn by an influencer on Instagram, we had to go to a different platform to identify the outfit, and then go to other platforms to buy it.
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APAC consumers trust DTC websites more than ecommerce platforms: study
According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and h...
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"Captain Tsubasa: Dream Team" Debuts 5 New Players Including Ken Wakashimazu and Makoto Soda Wearing the 2022 Season J.LEAGUE Official Kits!
TOKYO, Oct. 7, 2022 /PRNewswire/ -- KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will have a colla...
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Harnessing the power of SPO for programmatic campaigns
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and eff...
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Unilever is top advertiser in three SEA markets: Nielsen
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution....
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Creatives reflect on legend Dan Wieden's influence
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old....
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Membership-driven e-commerce platform for essential goods Cosmart raises US$5M
Cosmart, an Indonesia-based membership-driven e-commerce platform for essential goods, has secured US$5 million in oversubscribed seed funding from Lightspeed, East Ventures, and Ver...
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Will Gen Z break up with your luxury brand?
Half of the existing luxury brands today likely won't survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z....
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Heritage brands and the power of deliberate creativity
Brands need the courage to step away from the familiar into that fertile territory for innovation....
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CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales....
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Why brands need a big social media reality check
Single-mindedness is indispensable to help brands stand out online, but many are suffering from multiple brand personality disorder, and it's hindering their social media effectivene...
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Brands must get more practical in facing societal problems: study
WE's latest Brands in Motion research reveals that consumers are still skeptical about companies' purpose commitments, and they want action on issues such as the cost of living....
